We help technology-led businesses become what they're capable of.

Mercurial Phoenix is a London-based practice offering strategic consultancy, venture incubation, and hands-on technical and product leadership — for founders, corporates, and everything in between.

Start a conversation See how we help

2011

Founded — building and advising technology businesses ever since

Pre-seed → Public

Stage-agnostic, having operated across the full company lifecycle

UK · US · Australia

Comfortable working across time zones and jurisdictions

AI without hype

We build with it seriously, and tell you plainly when it isn't the answer

Who We Help

Senior support for consequential moments

Different organisations call us for different reasons. The common need is experienced judgment without the drag of a large consulting team.

Founders & small teams

You need credible product and technical leadership before a full-time senior hire makes sense — or help turning an ambitious idea into something real, testable, and fundable.

Support for founders

Leadership teams

A product, technology, or AI decision has become strategically important. You want independent senior counsel that can challenge assumptions and stay for delivery.

Discuss the situation

Investors & boards

You need a clear view of technical health, product delivery, leadership capability, or the practical risks behind an investment or transformation plan.

Request an independent view

Our Work

A practice built from doing, not just advising.

Everything we offer is grounded in things we've actually done — repeatedly, at first hand.

We've founded, funded, and fundraised early-stage ventures on both sides of the Atlantic. We've led strategic technical and product delivery for private and public companies. We've run due diligence and technical health checks on behalf of investors and boards. We've stepped into acting CTO and CPO roles when startups and scale-ups needed support fast. And we've incubated entire businesses — for solo founders and corporate clients alike.

The common thread is depth: hands-on experience across the full gamut of what ambitious, technology-enabled companies need, regardless of stage, sector, or geography.

Our Services

Five ways we work with you

Engagements are shaped around what you actually need — not a fixed package.

Strategy-Focused Consulting

Our core discipline. Hands-on experience across every level of the technical and product function — from pre-seed to public company — informs strategy grounded in what's actually achievable.

Quasi-Founding Team

For sole founders and small teams needing more capacity or credibility, we embed as bona fide members of your founding team — drawing on experience building early, growth, and scale-stage startups across the UK, US, and Australia.

Mentoring & NED

We embed in your context and bring a perspective that might be missing from the pursuit of your goals — supporting both individuals and businesses in a mentoring or non-executive capacity.

Corporate Venture Development

Having worked inside well-known incubators, accelerators, and venture-development firms, we've seen the trade-offs of every incubation model on the market — and can advise if you're building your own.

AI Strategy & Technical Judgment

Every technology-led business is being sold something about AI right now. We help you work out what's real for your product and team, what's genuinely worth building, and what's theatre — then ship the useful part properly: evaluated, cost-aware, and honest about where a model is the wrong tool for the job.

Also from Mercurial Phoenix

MP Ventures — a working business, built in a month

Not every founder wants an advisor or an embedded pair of hands. Some just want the thing built. MP Ventures is our separate answer to that: a scope fixed before anything starts, one month of building, and a live business you own outright at the end of it — a full AI toolkit directed end to end by Omar throughout.

It is a different offer on a different site, with its own terms and its own front door. If that shape suits you better than an engagement here, start there.

Visit mp.ventures

Timeline Four weeks of building, against a scope agreed before the month begins.
Fee One fixed price, published up front. No day rates and no overruns.
Ownership Source, infrastructure, and the business itself are yours. No equity.
First step A free 30-minute call on whether a month is enough for what you have in mind.

Let's work together

We're always looking for new opportunities and are comfortable working internationally. Tell us what you're working on and we'll be in touch shortly about getting started.

Who we've worked with